Monarch Brewing co.

Monarch is a microbrewery startup in Souderton, PA that takes pride in their artisanal craft beer and laid back environment.

Project Type: Logo, Branding, Packaging

The responsive logo set contains a variety of options that will work at any scale, from billboard to bottle cap.

I suggested the woodcut aesthetic for two main reasons. Firstly, its connection to folk art, historically seen as the art of the people, aligns with the brand's everyman persona, reflecting the owners' values. Secondly, woodcuts' association with medieval art enhances the memorability of the name "Monarch."

The original can designs all use a consistent minimalist template. This simple recognizable formula eliminates the need to start from scratch every time a new beer is released. The combination of minimalism and medieval aesthetic gives the brand a feeling of being both modern and rooted in history.

Each beer has it’s own hand-drawn crest to reflect the artisanal quality of the beer and the craftsmanship of the brewers.

Branded wrap for Monarch’s delivery van.