NEW MOON RUGS

The founder of New Moon is artist and renowned rug historian John Kurtz. He dedicated his career to spreading awareness and celebrating the art of hand-knotted rugs. Since 2004, John’s daughter Erika Kurtz has guided the business into the next generation.

New Moon’s rugs are crafted with the highest-quality Tibetan wool from highland sheep of the Himalayan mountains. New Moon continues the tradition of Tibetan ‘crossed’ weaving — a construction method in which each successive row of knots is locked into place and pounded down tightly. New Moon rugs are not washed with harsh chemicals; their shine naturally reveals itself after being polished through the exposure to light, air — and of course, passing feet. We draw our graphs by hand. Highly skilled artists translate original paintings into knot-by-knot graphs, which account for the authenticity and beauty of our rugs. Because of the skill and time it takes to produce our rugs, our weavers can work less hours to earn a living wage.

Project Type: Email Marketing

Emails are designed to look great on both phone and desktop.

Email marketing to promote a storewide pillow sale in order to make room for the new lineup of pillows.